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Insights & Reports

ZinkAds Blog

Mobile advertising insights, CTV guides, monthly top campaign reports, and in-app advertising strategies from our team.

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Tips & Guides

CPI vs CPA vs CPE — Which Bidding Model is Right for Your Campaign?

A practical guide to choosing the right bidding model for your mobile app campaign — with real examples from CPI, CPA, and CPE campaigns run on our DSP.

Dec 15, 2024 ZinkAds Team 6 min read
Tips & Guides

Programmatic DSP Explained — How In-App Advertising Really Works

Plain-English explainer of how DSPs, SSPs, ad exchanges, and real-time bidding work together to deliver your mobile ads — and why it matters for your campaigns.

Dec 5, 2024 ZinkAds Team 8 min read