Every month we highlight the top campaigns managed through ZinkAds DSP — chosen based on ROI, conversion efficiency, and overall performance against KPIs. February 2025 saw strong performance across gaming and fintech, with CTV inventory delivering exceptional completion rates.
🏆 Top 5 Campaigns — February 2025
Hyper-casual mobile game targeting Android users in Tier 1 & Tier 2 markets. Native in-app ads plus playable creatives drove exceptional install rates. Budget allocated primarily to gaming app inventory with dayparting to evening hours (7–11 PM).
Personal loans app targeting working professionals in metro cities. Banner & native formats drove loan form completions as the primary KPI. Geo-targeting to Tier 1 cities with income-segment audience overlap significantly improved CPA efficiency.
Retargeting lapsed users with dynamic banners showing previously browsed products. Event-based bidding (CPE — Add to Cart) with A/B testing of 6 creative variants found a clear winner in week 1, driving 35% cost reduction before scaling.
Travel booking app ran a brand awareness push via CTV inventory during pre-summer travel season. 30-second unskippable video ads on streaming apps delivered 98% completion rates and strong aided brand recall in post-campaign surveys.
RPG game running global UA across US, UK, DE & AU markets via our DSP. Interstitial and rewarded video on gaming app inventory. High-LTV targeting using lookalike audiences from existing top-spenders drove significantly lower CPI vs cold audiences.
Key Takeaways — February 2025
- Native ads outperform banners in CTR across all gaming campaigns consistently.
- CTV delivered the highest completion rates — 98%+ across all video campaigns.
- Dayparting (evening 7–11 PM) improved CTR by 22% on average for gaming.
- A/B testing creatives in week 1 reduced CPA by 35% on average before scaling.
- Lookalike audiences from existing users cut CPI by up to 40% vs cold audiences.
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